La Nouvelle Boutique Ysé

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A big congratulations to Clara & Bérengère, the founders of the French lingerie brand Ysé Lingerie who have just opened their first boutique in Le Marais! My story with Ysé started with a collaboration on the shooting of the Ysé Style series and Les Dessous De (an interview series). They have done a truly superb job developing their brand online and I am so happy to see them launch their first boutique. Chapeau!

The location is ideal, situated on rue Vieille Temple in Le Marais. It’s beautifully designed. I especially love the floors (which are original) and the gold accents – très Parisien! It’s warm and cosy, the perfect ambience to showcase and try their beautiful, elegant collections…

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La Boutique Ysé, 117 rue Vieille Temple, 75003 Paris. 

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