The Paris Insider : Geraldine Boublil of Erin Adamson

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Geraldine Boublil, the stunning Parisian shoe designer behind Erin Adamson is our insider guide this month. I love how each of Geraldine’s designs tell a story and are inspired by the lifestyles of her girlfriends. Impassioned by shoes from a very early age, a mother of two, her own new shoe label and killer personal style. It’s fair to say that Geraldine has the act of juggling in heels down to a fine art. Over coffee at Café Kitsuné, Geraldine shares with me the inspiration behind her designs, her tips for walking in heels and her favourite Paris addresses…

So tell me, how did the story of ErinAdamson begin?

I have always been fascinated by shoes…from a very early age! I have collected shoes since forever and I always seem to dress from bottom up. After several positions in fashion luxury companies in Paris, London and NY. I then decided to create my own brand and shoes were the obvious choice as I also had an opportunity to work with the top craftsmen in Italy. And the rest is history really.

Describe your typical day as a shoe designer?

Before being a designer I am a mum of 2 (Liya is 6 and Adam 20 months), so I start the day with them. Then it’s off to the office: where I spend the time creating designs, researching colors and fabrics, working closely with the factories, getting feedback from the technical parts and following up on the samples. I am always on the look out for new heels, soles and leathers. When I have time I try to have lunch with girlfriends/clients, usually at Bread & Roses, close to my office.

As a designer how and where do you look for inspiration? 

I travel a lot and get inspired by many details shapes and structures

Current mood board?

Nature, objects, art, fabrics and textures, architecture details.

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Where and how do you go about sourcing the fabrics for your shoes?!

I have great suppliers in Italy that propose large palettes of colors, fabrics and amazing textures

I love the personalities that you have attached to each of your shoes – what inspires this?

My shoes are inspired by the people and girlfriends in my life, their lifestyle and each shoe has a story!  Elise, for example, walks down the hill from Montmartre to the Place des Victoires. She likes wearing chic, comfortable, essential pieces. Her favorites? A pair of fitted black pants and casual T-shirt. I would say, the fashion forward girl and more ‘classic’ girl who are looking for flattering shapes, clean lines, with an interesting detail.

As a heel pro, what are your tips (for a girl who mainly wears flats) walking in heels?

You have to practice and wear them a lot! Practice at home and build up slowly…

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What is you idea of Parisian chic?

Perfect cuts, and strong accessories.

For the girl looking to achieve that effortless French style, what shoes should she have in her closet?

Chic flats, perfect pointy pumps, sexy mules.

Favourite style icon?

Timeless icons like Jackie O, Carolyn Bessette, with their natural elegance, and nowadays I would say Olivia Palermo who is so feminine, chic and a touch of preppy.

As a mother of two running her own business how do you manage to stay in incredible shape!?

Eat healthy (most of the time although I can’t resist to my daughter’s candies!) and move! After living in NY for 2 years I got addicted to regular work out.

Favourite digital reads?

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Favourite Paris addresses?

-Best breakfast; Claus petit dejeuner (we used to work together at Givenchy)
-Restaurant: Ferdi for girlfriends dinners
Toraya for lunch and to go pastries
Guilo Guilo yes  I do LOVE good Japanese food!
LaDuree for tea time with my kids
-Best cocktails at Mary Celeste
-Favourites kids clothes: Definitely J.Crew, then Bonpoint, Cos.

Visit Erin Adamson


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